Paris St-Germain are reportedly ready to pay £196m for Barcelona forward Neymar.
One hundred and ninety-six million pounds for one player. Just let that sink in.
It is more than double the current world record fee of £89m paid by Manchester United for Paul Pogba and almost two and a half times that paid by Real Madrid for Cristiano Ronaldo in 2009.
Both United and Real have an estimated worth of almost £3bn, according to Forbes, so it is not beyond the realms of comprehension that they could afford Neymar.
But how are Paris St-Germain, not in the top 10 of the world’s richest clubs, able to spend almost a third of their value on one player?