The design of Manchester United’s kit is inspired by the 50th anniversary of its first-ever European Cup win, with the navy blue top reminiscent of the outfits worn by the United players in the team’s historic 1968 victory over Portuguese side Benfica.
But in the tribal world of English soccer, rival fans of Manchester United will now be happily describing the team’s trash-infused strip as befitting of a club that failed to pick up any titles this season, though such an observation would seem a little on the harsh side.
After all, it’s for a commendable cause, as Adidas category product director Oliver Nicklisch points out: “We all need to change the way we think and act toward our oceans. By working with Manchester United … we hope that we can highlight the issue of plastic damaging our oceans, and ultimately encourage and inspire football fans to join us in creating a better environment for everyone.”
Manchester United director Richard Arnold said that Adidas “continues to demonstrate how forward-thinking they are with its strategic partnership with Parley,” adding, “We are all acutely aware of the threat of plastic to the environment and we are delighted to be able to raise further awareness with this recycled kit, which I am sure the fans will love.”
Manchester United players will throw on the uniform for the first time during the team’s tour of the U.S. this summer.