Liverpool have unveiled a new black, red and white away kit which is inspired by the programme cover for the 1977 European Cup final.

Bob Paisley’s side ran out 3-1 victors over Borussia Monchengladbach at the Stadio Olimpico in Rome that year, with goals from Terry McDermott, Tommy Smith and Phil Neal.

“The kit has been inspired by the Reds memorable European Cup win in Rome in ‘77 and the distinct designs on the cover of the programme for the game.”

It was the first time that Liverpool had lifted the continent’s most prestigious prize and they have since won it on four other occasions, in 1978, 1981, 1984 and 2005.

The 1977 programme cover featured a striking black, red and white design and the colours – if little else – are replicated on New Balance’s change strip.

A quote by Bill Shankly, Paisley’s predecessor and the man who lay the foundations of Liverpool’s years of dominance, is included in the design.

“Liverpool was made for me and I was made for Liverpool,” one of many famous aphorisms attributed to the Scot, is included on the internal hem of the shirt.

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Jordan Henderson, the Liverpool captain, said: “Everyone is aware of the history of this great club, both domestically and abroad.

“This latest away kit looks great and having the words of Bill Shankly on the kit reminds us of what Liverpool FC means, inspiring us every time we play away from Anfield.”

Supporters are likely to see the strip worn for the first time during the club’s pre-season, which begins with a trip to across the Mersey to Tranmere Rovers on 8 July.

Jürgen Klopp’s side will then play three more domestic friendlies – against Fleetwood Town, Wigan Athletic and Huddersfield Town – before facing Chelsea, Milan, Roma and Barcelona.

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