Formula 1 team owner McLaren has dampened down a report that Apple has made a buyout or investment approach for the supercar maker.
The Financial Times reported that talks had started several months ago.
But a McLaren spokesman said: “We can confirm that McLaren is not in discussion with Apple in respect of any potential investment.”
However, the firm “regularly” has “confidential conversations with a wide range of parties”, he added.
The Financial Times reported that a potential deal would see Apple pay up to £1.5bn for McLaren, or make an investment for part of it, citing sources it said had been briefed on negotiations.
It said that Apple was interested in accelerating its own car projects.