Conor McGregor rolled from showman to salesman to angry opponent in a full-throttle news conference in New York as he swig shots of his own whiskey.
The Irishman will return to the octagon for the first time in almost two years at UFC 229 on 6 October.
He faces the man who succeeded him as UFC lightweight champion, the undefeated Khabib Nurmagomedov.
“This is what I expected,” said Nurmagomedov. “He’s gonna talk.”
McGregor ranted about how the Russian would be “dead right now” if they had come to blows after an incident in April, what he learned from his mega-money boxing bout with Floyd Mayweather, fighting for fun and not for money, as well as lauding his new whiskey venture.